However, a recent study showed that very few LinkedIn users felt that their connections were useful and also highlighted the ‘spam problem’ on the platform. With over 700 million active users, there’s a good reason that the platform is often the first port of call for networking. With everyone now vying for attention via email and calls, rather than attending or hosting events with journalists and customers where stronger bonds can be formed, it’s crucial that online alternatives are being utilised as effectively as possible. Professional networking will always be a core part of a PR professional’s role, after all, we’re known for our little black book of contacts. Digital alternatives, including online meetups, webinars, communities, forums, Q&A sites, social media, content, profiles, and portfolios can fill the void to provide those in the industry with multiple opportunities to showcase their skills, while also being able to connect with like-minded individuals, and listen and learn from others. Technology has, to a degree, helped us maintain and build relationships without having to physically meet. And many in comms and PR roles have felt the impact, with far fewer ways to make meaningful connections through professional networking. To some extent, what connects us as humans has been lost. No face-to-face meetings, events, or conferences to attend.
With very few in-person meetings since March, COVID-19 has made building rapport more difficult than ever.
0 kommentar(er)
